FOLLOWING THE CROWD OR MAKING INFORMED CHOICES? THE IMPACT OF HEURISTIC AND PROSPECT BIASES ON PORTFOLIO MANAGEMENT AND PERFORMANCE: EVIDENCE FROM PAKISTAN’S STOCK MARKET DOWNTURN IN 2022. IJBMS. 2023;4(1):203-221. Accessed April 19, 2025. https://ijbmsarchive.com/index.php/jbmis/article/view/381