FOLLOWING THE CROWD OR MAKING INFORMED CHOICES? THE IMPACT OF HEURISTIC AND PROSPECT BIASES ON PORTFOLIO MANAGEMENT AND PERFORMANCE: EVIDENCE FROM PAKISTAN’S STOCK MARKET DOWNTURN IN 2022. (2023). International Journal of Business and Management Sciences, 4(1), 203-221. https://ijbmsarchive.com/index.php/jbmis/article/view/381