Tailoring reciprocity and scarcity in targeted ads to the regulatory focus ofconsumers: Mediating role of persuasion knowledge. International Journal of Business and Management Sciences, [S. l.], v. 3, n. 3, p. 64–86, 2022. Disponível em: https://ijbmsarchive.com/index.php/jbmis/article/view/237. Acesso em: 19 apr. 2025.