Effects of Altruistic Advertising on Consumers’ Subjective Well-Being: ADownward Comparison. International Journal of Business and Management Sciences, [S. l.], v. 3, n. 4, p. 1–18, 2022. Disponível em: https://ijbmsarchive.com/index.php/jbmis/article/view/281. Acesso em: 19 apr. 2025.