The Impact of Price Sensitivity on Purchase Intentions in Modern Retails: The Mediating Role of Consumer Emotional Response. International Journal of Business and Management Sciences, [S. l.], v. 4, n. 4, p. 1–18, 2023. Disponível em: https://ijbmsarchive.com/index.php/jbmis/article/view/511. Acesso em: 19 apr. 2025.