An Empirical Study of Brand Trust and Preference in the Beauty Industry: The Effect of Perceived Quality, Brand image, and Price. International Journal of Business and Management Sciences, [S. l.], v. 5, n. 2, p. 232–247, 2024. Disponível em: https://ijbmsarchive.com/index.php/jbmis/article/view/889. Acesso em: 20 aug. 2025.