Media Matters: A Comparative Analysis of Mass Media’s Impact on Consumer Purchasing Decisions in District Mardan and Peshawar. International Journal of Business and Management Sciences, [S. l.], v. 6, n. 1, p. 373–392, 2025. Disponível em: https://ijbmsarchive.com/index.php/jbmis/article/view/813. Acesso em: 4 apr. 2025.