From Values to Action: Unpacking the Serial Mediation of Environmental Concern and Perceived Consumer Effectiveness in Eco-Consumerism. International Journal of Business and Management Sciences, [S. l.], v. 6, n. 3, p. 17–37, 2025. Disponível em: https://ijbmsarchive.com/index.php/jbmis/article/view/866. Acesso em: 7 jul. 2025.