FOLLOWING THE CROWD OR MAKING INFORMED CHOICES? THE IMPACT OF HEURISTIC AND PROSPECT BIASES ON PORTFOLIO MANAGEMENT AND PERFORMANCE: EVIDENCE FROM PAKISTAN’S STOCK MARKET DOWNTURN IN 2022. IJBMS [Internet]. 2023 Mar. 31 [cited 2025 Apr. 19];4(1):203-21. Available from: https://ijbmsarchive.com/index.php/jbmis/article/view/381