Vol. 2 No. 1 (2021): March 2021

Articles

• Digital marketing implementation in the area of public transportation: Case of Transjakarta

  Ince Ahmad Zarqan (Author)

  1-13

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• Wining War for Talent: Gaining Sustainable Competitive Advantage through Talent Management Practices: Evidence from Selected Higher Educational Institutions in Kabul, Afghanistan

  Mohammad Qasim Ayaz, Dr. Amna Ali (Author)

  14-30

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• Real Earning Management in Family Firm: A Case Study of Pakistan Context

  Shah Hassan, Umair Ahmed, Dr. Naveed, Muhammad Sohail Khalil (Author)

  31-43

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• The Impact of Green Marketing Strategies on Consumer Purchasing Patterns

  Kiran Wazir, Haider Khan (Author)

  44-67

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• Capital Structure and Its Factors: Empirical Evidence from Pakistan’s Pharmaceutical Firms

  Dr. Naveed, Anwar Hassan, Dr. Lala Rukh, DrWaheed Ur Rehman (Author)

  68-78

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