Enhancing Green Behavior in Banking: Unveiling the Mediating Impact of Green Innovation and the Moderating Role of Self-Efficacy in Green HRM Practices

Abstract

The purpose of this research is to examine the impact of Enhancing Green Behavior (GB) in Banking: The Mediating Impact of Green Innovation (GI) and the Moderating Role of Self-Efficacy (SE) in Green HRM Practices. This study investigated the model of mediation with Green Innovation for an explanation of the relationship between GRS, GTD, and the outcome variable of Green Behavior and the moderating effect of self-efficacy by conducting a sample on 320 employees in the banking industry of Pakistan. The data was analyzed using SMART PLS. The result of this study suggests that GHRM practices positively influence the Green Behavior of employees with the mediation of Green Innovation and moderation with Self-Efficacy. The results provide useful insights for banking policymakers on how GHRM may positively contribute to employee green Behavior. The cross-sectional nature of the study limits the generalizability of the results. This paper is unique for several reasons. First, it contributes to the general literature of GHRM. Second, it contributes to the limited body of knowledge on GHRM in the context of the Banking sector. Third, the diverse contribution of this study is the introduction of GI as an outcome of GRS, and GTD as a mediating variable in the relationship between GHRM and employee green behaviors. Last introduced self–efficacy as a moderator between green HRM Practices and Green Behavior.